An amazing shopping experience every time: this is the strategy of Silpo, a successful supermarket chain in the Ukraine. The brand currently operates more than 240 supermarkets in 60 towns and cities and, since its foundation in 2001, it has repeatedly caused a stir in the sector with its original and unconventional store design concepts. New supermarkets are given elaborate, individual designs on themes ranging from "Japanese manga" to "rock music" or, like in Wyschgorod near Kiev, "steampunk".