With its creative store concept, the family company demonstrates how an en­terprise focussing on craftsmanship can build up an appealing and successful brand by means of product quality and sophisti­cated retail design. Confiserie Bachmann in Lucerne is considered one of the best producers of chocolate in Switzerland. The innovative company, with a tradition stretching back more than 120 years, runs 19 specialist shops in city locations and shopping ar­cades.

With its creative store concept, the family company demonstrates how an en­terprise focussing on craftsmanship can build up an appealing and successful brand by means of product quality and sophisti­cated retail design.

At its headquarters in Lucerne, the company has opened its newly designed “Chocolate World”. The centrepiece of the store is the “Flowing Chocolate Wall” – which is unique in terms of its dimensions and construction.

The store’s interior design concept is based on sensuousness and opulence.

The BÄRO lighting solution plays a dual role here: on the one hand, the light structures and showcases the salesroom and, on the other hand, the spectrally optimised illumi­nation presents the exquisite pralines and chocolates in a particularly appetising and attractive way.

A special feature of the lighting concept: the main part of the salesroom is illuminated with warm light colours between 2,500 and 2,700 Kelvin. The high colour rendering values >90 showcase the bightly coloured product assortment.