The Gretchen fashion label from Berlin produces exclusive, handmade handbags and leather accessories which have won many design prizes in-cluding the Red Dot Design Award in 2012. The colourful collections are elegant, charming, purist and are available both online and in two stores located in Berlin and Düsseldorf.

The Berlin store has a prominent location in the Hackesche Höfe. With a floor area of just 80 m², it is a good example for demonstrating how even small stores can be very effective – as long as they have the right lighting.